by Ignacio Soret Los Santos · Esic Editorial · tapa blanda · ISBN 9788473562065
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«Logística y marketing para la distribución comercial» is the marketing and logistics handbook by Ignacio Soret Los Santos (ESIC Editorial, paperback).
Handbook examining marketing and logistics management in commercial distribution. It combines theoretical foundations with numerical practical cases inspired by real business situations, and offers an overview of the qualitative and quantitative factors involved in this activity.
Spanish-language edition of 285 pages, published in 1999. It is the second work Ignacio Soret Los Santos devotes to this subject.
Useful for students and professionals in economics and business interested in commercial management and distribution.
