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Logística y marketing para la distribución comercial
by Ignacio Soret Los Santos · Esic Editorial · tapa blanda · 285 pages
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Pages: 285 pagesAuthor: Ignacio Soret Los SantosPublisher: Esic EditorialFormat: tapa blandaLanguage: es-ESRelease date: 2/11/1999ISBN: ISBN 9788473562065
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Synopsis of Logística y marketing para la distribución comercial
Este libro aborda los elementos cualitativos y cuantitativos de la actividad de marketing y logística, mediante el desarrollo de conceptos y casos prácticos numéricos que se aproximan a la realidad empresarial. Es una obra de Ignacio Soret Los Santos, publicada por ESIC Editorial en 1999, que ofrece una visión integral de la distribución comercial.
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