by N. Craig Smith, Gilbert Lenssen · JW · tapa blanda · ISBN 9780470753941
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«Mainstreaming Corporate Responsibility» is the collective work of N. Craig Smith and Gilbert Lenssen, published by Wiley in paperback (602 pages).
The book starts from the growing importance of corporate responsibility on the business agenda and, through cases commissioned by EABIS, analyzes it by business school curriculum subjects, with concepts such as sustainability, stakeholder management and corporate governance.
The book project was driven by the INSEAD Social Innovation Centre, London Business School and EABIS. The first edition was published in 2010 and the text is in English.
Aimed at business school students and faculty, and at executives who want to integrate social responsibility into strategy.
