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Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences
4.4
Negocios y EconomíaISBN | 9780321552341
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Product details
Pages: 146 pages
Author: Steve Diller, Nathan Shedroff, Darrel Rhea
Publisher: New Riders Publishing
ISBN: 9780321552341
Format: tapa blanda
Language: en
Release date: 1/1/2008
ISBN: 9780321552341
Synopsis of Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences
En un mercado caracterizado por productos estandarizados y competencia global, este libro explora cómo las empresas pueden obtener una lealtad profunda y duradera de sus clientes. La clave, según los autores, reside en proporcionar experiencias significativas al cliente. A través de ejemplos del mundo real y un plan de acción detallado, se muestra cómo las empresas pueden crear productos y servicios más significativos para alcanzar mejor sus objetivos, integrando I+D, diseño y marketing para enriquecer la experiencia del cliente.
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