by Steve Diller, Nathan Shedroff, Darrel Rhea · New Riders Publishing · tapa blanda · ISBN 9780321552341
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«Making Meaning» is the business essay by Steve Diller, Nathan Shedroff and Darrel Rhea, published by New Riders in paperback (146 pages).
In a market of standardized products, the book argues that lasting loyalty is achieved through meaningful experiences. It explains how to evoke deep values and proposes an action plan for an innovation team focused on meaning. Includes real-world examples.
Published in 2008, this book in English belongs to the «Voices That Matter» series from New Riders.
Aimed at executives, entrepreneurs and marketing, design and innovation professionals interested in customer experience strategy.
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