by Martine Laffitte-Mourlanne, Ginette Lafontaine, Marie Duqueroix · Nathan Technique · tapa blanda · ISBN 9782091630922
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«Management de l'Équipe Commerciale BTS NRC 1e et 2e années» is the manual by Martine Laffitte-Mourlanne and others (Nathan Technique, paperback, in French).
Training manual aimed at students of the BTS Négociation et Relation Client. It practically addresses the management of a sales team: its construction, activity monitoring and communication of its actions. Each major section closes with case studies that allow applying and synthesizing the content.
Part of the i-Manuel collection from Nathan Technique, which combines the print book with a digital license for the student. Published in 2014, in French, with 239 pages.
Aimed at first- and second-year BTS NRC students in France and at teachers preparing their sales management classes.
