Management de los recursos humanos en la empresa

Synopsis of Management de los recursos humanos en la empresa

This book, written by Charles Lattmann and Santiago García Echevarría, explores the relationship between identity and corporate strategy. It analyzes how a strong corporate identity can provide a company with a sustainable competitive advantage. Aimed at corporate identity consultants and marketing professionals, the book examines the growing importance of corporate image and offers a pragmatic and well-researched thematic structure.