by Michael A. Hitt, Joseph L.C. Cheng · Emerald Publishing Limited · tapa dura · ISBN 9780762308750
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In this volume, Bartlett and Ghoshal examine the transnational firm, its development and future. The book features a debate about the future of international management research involving several individual scholars and presents various articles that contribute to the main theme. Together, they cover a set of topics in international management studies including process issues and the evolution of collaboration in the management of international strategic alliances, the antecedents and outcomes from international entry modes, examination of the localization of HRM practices in American and European multinationals, and the cultural, economic and political effects on national entrepreneurial potential. The work provides a diversity of theoretical and methodological approaches and represents the thinking in the field on managing transnational firms focused on resources, market entry and alliances.
