Managing Multinationals in a Knowledge Economy

Synopsis of Managing Multinationals in a Knowledge Economy

This volume examines an emerging topic in the international management field: managing multinationals in a knowledge economy. Through a series of articles selected via a double-blind review process, the work analyzes how critical factors such as economics, culture, and human resources influence the strategic and operational decisions of multinationals.

The book features a prominent contribution by John H. Dunning on the eclectic paradigm and the role of institutional assets in foreign direct investment, complemented by commentaries from leading experts. The volume concludes that, despite technological advances in cross-border communication, social capital and human resources remain the most critical factors for the success of multinational enterprises in today's global environment.