by Montserrat Roig, Mariona Raga · Centro de Estudios Adams · tapa blanda · ISBN 9788480610162
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«Manual divulgativo de relaciones públicas», by Montserrat Roig and Mariona Raga, is a public relations handbook in paperback (218 pages, in Spanish).
The book introduces the fundamentals of public relations: what they are, what they are for, and how they are applied in practice. Throughout its pages, the authors explain the essential concepts of institutional communication and the role of the public relations professional, with a didactic and accessible approach.
Published in 1994 by Centro de Estudios Adams. ISBN-13: 9788480610162; ISBN-10: 8480610166.
Intended for students and professionals who want to get started in the field of public relations.
Montserrat Roig i Fransitorra was a Catalan writer of novels, short stories and articles.
