by Daniele Zumbo · Youcanprint · tapa blanda · ISBN 9788866187844
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«Marketing» is an essay on marketing by Daniele Zumbo, published by Youcanprint in paperback (166 pages, in Italian).
The book explains the fundamentals of marketing and its strategies, with application to sales and business management. It focuses on communication and brand positioning, and seeks to bring market dynamics closer with a practical approach and accessible language.
Published in 2012, it belongs to the Saggistica series; its category is business and economics.
It may be useful to professionals and students of marketing, sales, or business management seeking a practical introduction to these subjects.
