by Mariachiara Rossi · bookabook · tapa blanda · ISBN 9788833237589
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In 2021, Panini celebrated sixty years of continuous success and profound changes. This book explores the history of this long-standing company, analyzing the secret of its success in the Italian and global publishing market. Through a detailed analysis, author Mariachiara Rossi examines whether Panini's business model is unique or if, on the contrary, it can be replicated in the future.
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