by Diane Canwell · International Thomson Pub. Europe · Tapa blanda · ISBN 9781861522450
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«Marketing Campaigns» is the guide to marketing campaigns by Diane Canwell, published by International Thomson Pub. Europe (paperback, 162 pages, in English).
The guide explains how to plan a marketing campaign: pricing decisions, promotion, channel selection, and how to stay ahead of the competition. It also stresses the importance of reviewing the campaign after launch and includes ready-to-use forms and checklists.
Part of The Marketing Toolkits Series. Includes bibliographic references (pages 149-150), index, and a disc with templates for marketing campaigns.
Aimed at entrepreneurs, small and medium-sized businesses, and students preparing a project or coursework to create a fictional marketing campaign.
