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Marketing (conceptos, instrumentos y estrategias)
by Ramón Rufín Moreno · UNED · tapa blanda · 616 pages
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Pages: 616 pagesAuthor: Ramón Rufín MorenoPublisher: UNEDFormat: tapa blandaLanguage: es-ESRelease date: 18/9/1998ISBN: ISBN 9788436237375
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Synopsis of Marketing (conceptos, instrumentos y estrategias)
Este libro de Ramón Rufín Moreno, publicado por UNED, es una obra fundamental para aquellos que buscan una formación universitaria en Marketing. Se presenta como un texto básico pero riguroso, abarcando los aspectos esenciales del marketing actual, tanto teóricos como prácticos. Ideal para estudiantes y profesionales interesados en profundizar en esta disciplina.
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