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Marketing de los servicios
by Ildefonso Grande Esteban · ESIC Editorial · tapa blanda · 364 pages
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Pages: 364 pagesAuthor: Ildefonso Grande EstebanPublisher: ESIC EditorialFormat: tapa blandaLanguage: es-ESRelease date: 1/4/2000ISBN: ISBN 9788473562348
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Synopsis of Marketing de los servicios
Este manual de Ildefonso Grande Esteban explora las causas económicas detrás del crecimiento de los servicios y la implementación del marketing en las empresas que los ofrecen. Se centra en los elementos clave para desarrollar una planificación estratégica efectiva en el ámbito del marketing de servicios. El libro está en español y es la tercera edición revisada y actualizada.
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About the author
Ildefonso Grande Esteban
Discover second-hand books by Ildefonso Grande Esteban.
Born in 195416 titles published
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