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Marketing croscultural
3.9
Negocios y EconomíaISBN | 9788473563833
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Product details
Pages: 312 pages
Author: Ildefonso Grande Esteban
Publisher: ESIC Editorial
ISBN: 9788473563833
Format: tapa blanda
Language: es-ES
Release date: 1/1/2004
ISBN: 9788473563833
Synopsis of Marketing croscultural
Este libro de Ildefonso Grande Esteban, publicado por ESIC Editorial en 2004, explora las dimensiones tradicionales y antropológicas de la cultura en el contexto del marketing. Analiza el comportamiento del consumidor desde una perspectiva intercultural y propone estrategias de productos, precios, distribución y comunicación adaptadas a diferentes culturas. Incluye un CD con material complementario.
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About the author
Ildefonso Grande Esteban
Discover second-hand books by Ildefonso Grande Esteban.
Born in 195416 titles published
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