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Negocios y Economía

Marketing croscultural

Name: Marketing croscultural
Brand: ESIC Editorial
Price: 20.65 USD
Availability: InStock
Author: Ildefonso Grande Esteban
ISBN: 9788473563833

by Ildefonso Grande Esteban · ESIC Editorial · tapa blanda · 312 pages

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3.9

312 pagesIldefonso Grande EstebanESIC Editorialtapa blandaes-ES2004ISBN 9788473563833

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Synopsis of Marketing croscultural

Este libro de Ildefonso Grande Esteban, publicado por ESIC Editorial en 2004, explora las dimensiones tradicionales y antropológicas de la cultura en el contexto del marketing. Analiza el comportamiento del consumidor desde una perspectiva intercultural y propone estrategias de productos, precios, distribución y comunicación adaptadas a diferentes culturas. Incluye un CD con material complementario.

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About the author

Ildefonso Grande Esteban

Discover second-hand books by Ildefonso Grande Esteban.

Born in 195416 titles published

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Hamelyn quality guarantee

Complete your 3-for-2 with Ildefonso Grande Esteban

Comportamiento del consumidor

Marketing de los servicios

Marketing de los servicios

Fundamentos y técnicas de investigación comercial

Synopsis of Marketing croscultural

More titles for people who read Marketing croscultural

Fundamentos de marketing

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About the author

Ildefonso Grande Esteban

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