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Marketing emocional
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Negocios y EconomíaISBN | 9788480886543
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Product details
Pages: 242 pages
Author: Scott Robinette, Claire Brand, Vicki Lenz
Publisher: Gestión 2000
ISBN: 9788480886543
Format: tapa blanda
Language: es-ES
Release date: 10/10/2001
ISBN: 9788480886543
Synopsis of Marketing emocional
En 'Marketing Emocional', Scott Robinette, Claire Brand y Vicki Lenz exploran cómo las empresas pueden fortalecer la lealtad del cliente a través de la atención personalizada y la conexión emocional. Este libro revela el poder de comprender y satisfacer las necesidades emocionales de los clientes, ofreciendo herramientas prácticas para entregar el mensaje correcto en el momento adecuado. Aprenderás a crear relaciones duraderas y a fomentar la fidelidad del cliente en un mercado competitivo.
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