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Second life
Marketing en el siglo XXI
by Rafael Muñiz González · Centro de Estudios Financieros, S.L. · tapa blanda · 424 pages
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Pages: 424 pagesAuthor: Rafael Muñiz GonzálezPublisher: Centro de Estudios Financieros, S.L.Format: tapa blandaLanguage: es-ESRelease date: 15/4/2010ISBN: ISBN 9788445416129
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Synopsis of Marketing en el siglo XXI
A través de sus capítulos, la tercera edición de Marketing en el siglo XXI nos acerca de forma sencilla al apasionante mundo del conocimiento del mercado y la empresa. Esta obra aporta estrategias innovadoras y marca las tendencias del futuro más inmediato en el sector comercial. El libro aborda temas fundamentales como el marketing estratégico, la investigación de mercados, la gestión de productos y precios, así como la distribución y las técnicas de ventas, siendo una herramienta esencial tanto para estudiantes como para profesionales del área de negocios.
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