by Michael R. Czinkota · tapa blanda · ISBN 9789701011188
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«Marketing Internacional» is the international marketing manual by Michael R. Czinkota and Ilkka A. Ronkainen, published by McGraw Hill in paperback.
Manual that develops marketing strategies and practices oriented to global markets. It explains the principles of the discipline and its application in international contexts, with an approach designed for the academic and professional field of business and economics.
Fourth edition published in December 1999; text in Spanish.
Aimed at business and economics students and professionals who want to understand international marketing.
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