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Marketing y gestión de la restauración
Marketing y gestión de la restauración
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Negocios y Economía

Marketing y gestión de la restauración

by Michel Rochat · Gestión 2000 · tapa blanda · 347 pages

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Pages: 347 pagesAuthor: Michel RochatPublisher: Gestión 2000Format: tapa blandaLanguage: es-ESRelease date: 5/1/2007ISBN: ISBN 9788480888585

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Synopsis of Marketing y gestión de la restauración

Este libro está dedicado a la gestión y el marketing en el sector de la restauración. Es una obra de gran utilidad para hoteleros y restauradores, así como para especialistas en marketing hotelero, responsables comerciales y directivos de empresas de catering, clubs de vacaciones, balnearios e industrias alimentarias. El autor, Michel Rochat, es un especialista en Food & Beverage Management y ha impartido conferencias en más de 50 países.



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