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Más allá de la competencia
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Negocios y EconomíaISBN | 9788449309113
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Product details
Pages: 256 pages
Author: Edward De Bono
Publisher: Paidos Iberica Ediciones S A
ISBN: 9788449309113
Format: tapa blanda
Language: es-ES
Release date: 2/12/2000
ISBN: 9788449309113
Synopsis of Más allá de la competencia
En "Más allá de la competencia", Edward de Bono explora cómo las empresas pueden trascender la competencia tradicional para crear nuevos valores y objetivos. El autor argumenta que las organizaciones deben enfocarse en explotar el potencial de los valores integrales que rodean a sus productos y servicios, creando monopolios de valor que fusionen las comodidades y emociones del público con el contexto de compra. Este libro ofrece una visión innovadora sobre cómo las empresas pueden transformarse en líderes del mercado mediante la imaginación y la creación de nuevas propuestas de valor.
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About the author
Edward de Bono
Edward Charles Francis Publius de Bono was a Maltese physician and commentator. He originated the term lateral thinking, and wrote many books on thinking, including Six Thinking Hats.
1933–2021291 titles published
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