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Máster de marketing
by Lorenzo Iniesta · Gestión 2000 · tapa blanda · 376 pages
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Pages: 376 pagesAuthor: Lorenzo IniestaPublisher: Gestión 2000Format: tapa blandaLanguage: es-ESRelease date: 12/11/2001ISBN: ISBN 9788480886598
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Synopsis of Máster de marketing
Este libro, escrito por Lorenzo Iniesta, es una guía completa sobre marketing estratégico, táctico y operativo. Aborda temas como la identificación del público objetivo, la segmentación de mercado, el análisis de la competencia y el desarrollo de ventajas competitivas. Publicado en 2001 por Gestión 2000, es una obra esencial para profesionales y estudiantes del marketing.
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