by Hermann H. Wala · Redline · tapa dura · ISBN 9783868815184
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Meine Marke» is Hermann H. Wala's brand strategy essay, published by Redline in hardcover (299 pages, in German).
The author analyzes brands such as Apple, Google, Nespresso, and Starbucks to show why companies must create an authentic and emotionally close identity. The work defends the concept of the «WIR brand», based on the link between people, brand, and environment, and proposes seven practical tools for managers to apply this strategy throughout the organization.
This edition, the eighth updated one, includes an additional chapter on the social web; the work was originally published in 2011.
Aimed at managers, marketing executives, and entrepreneurs who want to strengthen their brand management.
