by George A. Ballantree · Gestión 2000 · tapa blanda · ISBN 9788498750065
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«Mercaderes de humo. Mitos y realidades sobre la consultoría» is the essay by George A. Ballantree, published by Gestión 2000 in paperback.
Critical analysis of the consulting industry: explains how these professionals work, how they manage projects and companies' confidential information, and questions the real usefulness of their methods and their high fees. With irony, it presents the consultant as a self-interested figure sustained by appearances.
First title in the La Jungla & Cia. collection. Spanish-language edition of 180 pages, published on October 21, 2008.
Recommended for professionals and executives in the business world interested in criticism of consulting.
