by Rafael Galán, Fernando Montero · Gestión 2000 · tapa blanda · ISBN 9788498750171
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«La empresa según Homer Simpson» is the essay by Rafael Galán and Fernando Montero on leadership and management based on The Simpsons, published by Gestión 2000 in paperback (160 pages, in Spanish).
The authors extract business lessons hidden in The Simpsons' dialogues and analyze why many corporate strategies are doomed to failure from the start. Drawing on situations featuring Homer, Bart, Lisa and other Springfield characters, the book argues that there is no single model of success and reviews the need to adapt strategy to changes in the environment.
Published in 2008, it is part of the «La Jungla & Cia» collection as its number 1.
Recommended for readers of business narrative seeking to approach management and leadership through humor and social satire.
