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Second life
Merchandising y animación del punto de venta
by Ana Isabel Bastos Boubeta · Ideaspropias Editorial · tapa blanda · 152 pages
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Pages: 152 pagesAuthor: Ana Isabel Bastos BoubetaPublisher: Ideaspropias EditorialFormat: tapa blandaLanguage: es-ESRelease date: 1/2/2007ISBN: ISBN 9788498392043
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Synopsis of Merchandising y animación del punto de venta
Este manual básico de merchandising, escrito por Ana Isabel Bastos Boubeta, ofrece una guía clara y sencilla para organizar correctamente el punto de venta y mejorar las ventas en el establecimiento. Explica cómo determinar qué productos son los más rentables y cómo presentarlos de manera atractiva para los consumidores. Se destaca la importancia de entender el espacio como un recurso escaso y caro, cuyo diseño debe considerar los condicionantes de los productos, las necesidades de los clientes y la animación constante para aumentar las ventas.
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