by David Fernández Pere, Renata Paz Couso, Silvia Ruiz Blanco · Ideaspropias Editorial · tapa blanda · ISBN 9788496578364
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«Gestión de la pyme» is the manual by David Fernández Pere, Renata Paz Couso and Silvia Ruiz Blanco, from Ideaspropias Editorial in paperback (248 pages).
Manual on SME management covering from accounting statements and financial resources to tax obligations, strategic management, total quality, the marketing plan and logistics and production integration. Each didactic unit includes practical content to contextualize the theory.
Belongs to the Gestión empresarial collection. First edition published in December 2004. Text in Spanish.
Aimed at entrepreneurs, managers and business administration students who want to expand their knowledge of SME management.
