by Ana Isabel Bastos Boubeta · Ideaspropias Editorial · tapa blanda · ISBN 9788498392036
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«Fidelización del cliente» is the didactic sales manual by Ana Isabel Bastos Boubeta, published by Ideaspropias Editorial in paperback (104 pages).
Didactic manual explaining the importance of customer loyalty and strategies to achieve it: interacting with customers, responding to their needs, and getting them to repeat purchases. It also covers personal selling and sales management as ways to ensure customer retention and increased sales.
Full title: «Fidelización del cliente: Introducción a la venta personal y a la dirección de ventas». Part of the Gestión empresarial collection. First edition published in 2007.
For sales and customer service professionals seeking practical training in customer loyalty.
