by Elena Lucio Mera · Ideaspropias Editorial · tapa blanda · ISBN 9788496578401
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«Técnicas de marketing» is the marketing manual by Elena Lucio Mera, published by Ideaspropias Editorial in paperback (152 pages, in Spanish).
Marketing manual explaining how to promote a business in a market with informed and demanding consumers. It covers customer identification, acquisition and loyalty, differentiation from competitors, and the design of effective strategies, with references to B2B and B2C environments.
First edition published in December 2005 within the Gestión empresarial collection by Ideaspropias.
Aimed at entrepreneurs, freelancers and marketing managers who want to improve the promotion of their business and customer loyalty.
