by Mark Penn, E. Kinney Zalesne · Grand Central Publishing · tapa blanda · ISBN 9780446699761
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«Microtrends: The Small Forces Behind Tomorrow's Big Changes» is the social analysis essay by Mark Penn and E. Kinney Zalesne, published by Grand Central Publishing in paperback (480 pages, in English).
The book argues that major changes in the United States are not driven by majorities but by microtrends: small groups, around one percent of the population, capable of driving markets, social movements, and political shifts. Drawing on survey data, Penn and Zalesne identify more than seventy of these patterns in areas such as religion, leisure, politics, and family life, and show how to spot them to better understand contemporary society.
The edition includes the subtitle «The Small Forces Behind Tomorrow's Big Changes» and is marked as revised and updated with new microtrends. The book was originally published in 2007.
Suitable for readers interested in sociology, social behavior, and consumer trends, as well as those seeking keys to data analysis applied to society.
