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Microtendências
4.1
Negocios y EconomíaISBN | 9789892301969
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Product details
Pages: 512 pages
Author: Mark J. Penn, E. Kinney Zalesne
Publisher: Lua De Papel
ISBN: 9789892301969
Format: tapa blanda
Language: pt
Release date: 1/9/2008
ISBN: 9789892301969
Synopsis of Microtendências
En 'Microtendências', el reconocido analista estadounidense Mark J. Penn identifica 75 pequeños cambios que están transformando el mundo en que vivimos. Cada vez hay más personas que evitan el sol o mujeres que establecen relaciones en el ámbito laboral. Cada una de estas tendencias representa un segmento de población definido y en crecimiento, cuyos deseos están a la espera de ser satisfechos. Mark J. Penn revela los nichos de mercado existentes y ofrece una visión completa de una sociedad en constante evolución.
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