by Mark J. Penn, E. Kinney Zalesne · Lua De Papel · tapa blanda · ISBN 9789892301969
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«Microtendencias» is the social analysis essay by Mark J. Penn and E. Kinney Zalesne, published by Lua de Papel in paperback (512 pages, in Portuguese).
The book brings together 75 microtrends: small changes in habits that are transforming society. With data and concrete cases, Penn and Zalesne describe emerging groups, from those who avoid the sun to workplace relationships, and the market niche they represent.
The original work, 'Microtrends: The Small Forces Behind Tomorrow's Big Changes', was published in 2007. This Portuguese edition was published in 2008.
A book for readers interested in sociology, economics, business, and social trend analysis.
