by Matt Haig · Kogan Page · tapa blanda · ISBN 9780749437985
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«Mobile Marketing: The Message Revolution» is Matt Haig's essay on mobile marketing, published by Kogan Page in paperback (226 pages, in English).
Mobile Marketing: The Message Revolution analyzes the rise of SMS as a direct and personal marketing channel, from its origins as a youth fad to its adoption by banks, insurers and broadcasters. Matt Haig examines how to plan mobile campaigns without falling into intrusion or spam.
The work includes an index, glossary and a list of relevant organizations and websites, as well as a foreword by Steve Wunker.
Aimed at marketing professionals, business students and communications managers interested in the mobile channel.
Matt Haig is an English author and journalist. He has written both fiction and non-fiction books for children and adults, often in the speculative fiction genre.
