by Cam Marston · John Wiley & Sons Ltd · tapa dura · ISBN 9780470124147
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«Motivating the "What's In It For Me?" Workforce» is the business management book by Cam Marston, published by John Wiley & Sons in hardcover.
Cam Marston analyzes how baby boomers, Generation X and millennials understand workplace success differently and why traditional incentives no longer motivate everyone. He proposes strategies for managers to handle different expectations about promotions, recognition and flexibility, integrate teams and improve results.
First edition, published on May 18, 2007. 240 pages, in English. Subtitle: «Manage Across the Generational Divide and Increase Profits».
Aimed at managers, executives and HR professionals who manage intergenerational teams.
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