Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers

Synopsis of Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers

«Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers» is the essay by Robert Scoble and Shel Israel, in hardcover and in English.

The book argues that blogs allow companies to maintain a real dialogue with their customers, something traditional corporate communication fails to achieve. With more than fifty cases, Robert Scoble and Shel Israel explain how to humanize a company's image and communicate credibly, without hiding the risks of a poor strategy.

Published in 2006 by John Wiley & Sons Inc, with a foreword by Tom Peters. The work includes bibliographic references and an index.

Aimed at marketing, communication and public relations professionals interested in the role of blogs in the business world.