by Rick Bruner, Leland Harden, Bob Heyman · New Riders · tapa blanda · ISBN 0752064710240
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«Net Results.2: Best Practices for Web Marketing» is the web marketing guide by Bruner, Harden and Heyman, published by New Riders in paperback.
Internet marketing manual focused on best practices for achieving results in the digital environment. It presents strategies applicable to promoting products and services on the web, with attention to business management, commercial direction and the operation of computer networks.
Second volume of the Net Results series. First English edition of 343 pages, published in 2000.
Aimed at marketing professionals and business students who want to apply best practices in the digital environment.
