by Nick Usborne · McGraw-Hill · tapa blanda · ISBN 9780071380393
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«Net Words: Creating High-Impact Online Copy» is the online copywriting guide by Nick Usborne, published by McGraw-Hill in paperback (224 pages).
The book argues that on the web, it is words, not graphic elements, that convince the customer. With examples of successful and failed online copy, Nick Usborne shows how to write advertising copy for websites, newsletters, and email campaigns that attract customers, differentiate the business, increase sales, and build loyalty.
First edition published in 2002. Includes a foreword by Emanuel Rosen, author of «The Anatomy of Buzz».
Aimed at marketing and advertising professionals, copywriters looking to make the leap to digital media, and website managers.
