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No pienses en un elefante
by George Lakoff · Editorial Complutense, S.A. · tapa blanda · 176 pages
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Pages: 176 pagesAuthor: George LakoffPublisher: Editorial Complutense, S.A.Format: tapa blandaLanguage: es-ESRelease date: 10/4/2007ISBN: ISBN 9788474918137
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Synopsis of No pienses en un elefante
En 'No pienses en un elefante', George Lakoff, un destacado lingüista y analista político, ofrece una perspectiva innovadora sobre el lenguaje y su influencia en el debate político. Este libro explora cómo los marcos mentales moldean nuestra comprensión de los problemas sociales y políticos, y cómo los conservadores han logrado dominar el discurso público en Estados Unidos. Lakoff proporciona herramientas y estrategias para que la izquierda articule un mensaje más efectivo y persuasivo, desafiando las narrativas dominantes y promoviendo un cambio social significativo. Una lectura esencial para comprender la dinámica del poder y la comunicación en la política contemporánea.
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About the author
George Lakoff
George Philip Lakoff is an American cognitive linguist and philosopher, best known for his thesis that people's lives are significantly influenced by the conceptual metaphors they use to explain complex phenomena. Lakoff served as professor of linguistics at the University of California, Berkeley, from 1972 until his retirement in 2016.
Born in 194156 titles published
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