by George Lakoff · Editorial Complutense, S.A. · tapa blanda · ISBN 9788474918137
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«No pienses en un elefante. Lenguaje y debate político» is the political essay by George Lakoff (Editorial Complutense, paperback, 176 pages, in Spanish).
The author starts from the idea that language activates mental frames that determine how political reality is interpreted. He examines the success of conservative discourse in the United States and offers keys for the left to reframe its arguments by appealing to its own values. The elephant in the title refers to the symbol of the Republican Party.
Text from the Foro complutense collection. Translation by Magdalena Mora Mallo. Original title: Don't Think of an Elephant! Know Your Values and Frame the Debate.
For readers interested in political analysis, communication, and cognitive linguistics.
George Philip Lakoff is an American cognitive linguist and philosopher, best known for his thesis that people's lives are significantly influenced by the conceptual metaphors they use to explain complex phenomena. Lakoff served as professor of linguistics at the University of California, Berkeley, from 1972 until his retirement in 2016.
