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by Stephen Baker · Círculo De Lectores · tapa dura · 252 pages
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En 'Numerati', Stephen Baker explora cómo las empresas están recopilando y analizando datos sobre nuestras vidas para predecir nuestro comportamiento. Este libro revela las implicaciones de esta tendencia, mostrando cómo los 'numerati' utilizan algoritmos y modelos matemáticos para influir en nuestras decisiones y moldear el mundo que nos rodea. Una lectura esencial para comprender el impacto de la analítica de datos en la sociedad moderna.
Stephen Baker was an animal behaviorist, advertising executive, author and humorist of Austrian origin. He came with his mother and brothers Thomas and Peter from Hungary, April 2, 1940 aboard the S.S. Vulcanin from Italy. In December 1940 he made a Declaration of Intention to become a U.S. citizen at the District Court of Pottawatomie County, Shawnee, Oklahoma. He was a student at the Jewish Teachers Seminary, New York.
