by David Kirkpatrick · Tapa blanda · ISBN 9789892800509
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«O Efeito Facebook» is David Kirkpatrick's essay on the impact of Facebook, published by Arcádia in paperback (432 pages, in Portuguese).
The book recounts how Facebook went from being a university project to becoming the second most visited site in the world, behind only Google, and one of the fastest-growing companies of its era. By late 2010 it had over 400 million active users, around 20% of internet users, and was still growing 5% monthly.
Originally published in English as «The Facebook Effect: The Inside Story of the Company That Is Connecting the World» (2010); it was a finalist for the Financial Times Business Book of the Year 2010.
Aimed at readers interested in business history, technology, and the social media phenomenon.
