Once You're Lucky, Twice You're Good

Synopsis of Once You're Lucky, Twice You're Good

«Once You're Lucky, Twice You're Good» is Sarah Lacy's business and technology essay, published by Gotham Books in hardcover (304 pages, in English).

After the dot-com bubble burst, reporter Sarah Lacy follows the entrepreneurs who built the new internet: social networks and online communities like Facebook, MySpace and YouTube. She portrays the rebirth of Silicon Valley and the shift from speculation to a model centered on people and user participation.

The subtitle of the work is «The Rebirth of Silicon Valley and the Rise of Web 2.0»; the original English edition was published on May 15, 2008.

Recommended for a general adult audience interested in entrepreneurship, business history and the impact of technology on society.