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Second life
Open Minds
by Andy Law · Texere Publishing · tapa blanda · 288 pages
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Pages: 288 pagesAuthor: Andy LawPublisher: Texere PublishingFormat: tapa blandaLanguage: enRelease date: 11/10/2001ISBN: ISBN 9781587990465
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Synopsis of Open Minds
Descubre la historia de St Luke's, una agencia de comunicaciones creativas que, a través de la pura inventiva, eligió cambiar el "ADN" mismo de los negocios. Dando la espalda a la vida empresarial convencional, la compañía buscó hacer que el trabajo fuera más enriquecedor, desafiante, interesante y gratificante para todos los que lo integran. En este libro, Andy Law, miembro fundador, relata los inicios de la empresa, describiendo y explicando su práctica y filosofía empresarial, y examinando su aplicación a otras empresas de otros sectores.
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