by Jürg Studer · Editorial El Drac, S.L. · tapa blanda · ISBN 9788488893239
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«Oratoria: el arte de hablar, disertar, convencer» is Jürg Studer's guide to public speaking, published by Editorial El Drac in paperback (256 pages).
It argues that speaking well in public can be learned and that the art of persuasion can be trained. It explains how to structure a speech, choose the right words and use the appropriate intonation to persuade, and gathers classical definitions of oratory, such as those by Plato and Aristotle, as a starting point.
Eleventh edition of this guide, published in 1996. Spanish translation of Rhetorik, by Arturo Parada.
Aimed at students, professionals and anyone who wants to perfect their eloquence and express themselves fluently before an audience.
