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Pensar estratégicamente
by Xavier Gimbert · Deusto · tapa dura · 304 pages
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Pages: 304 pagesAuthor: Xavier GimbertPublisher: DeustoFormat: tapa duraLanguage: es-ESRelease date: 4/2/2010ISBN: ISBN 9788423427611
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Synopsis of Pensar estratégicamente
Este libro de Xavier Gimbert, publicado por Deusto, aborda la complejidad del entorno empresarial actual, estructurándolo y desenmascarando sus claves estratégicas. Explica de forma sencilla los elementos, conceptos y análisis que componen el pensamiento estratégico, aportando modelos de gestión que los interrelacionan. Siguiendo el estilo y la estructura que llevó al éxito al anterior libro del autor, 'El Enfoque Estratégico de la Empresa', actualiza, profundiza y amplía su temática, además de incluir otras perspectivas, reflexiones y modelos que el autor ha desarrollado en los últimos años. Ideal para estudiantes y profesionales del mundo empresarial.
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