by Carlos Rosales, Amancio Ojeda Saavedra · PanHouse · tapa blanda · ISBN 9789807868617
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«Personas compran líderes» is the business book by Carlos Rosales and Amancio Ojeda Saavedra, published by PanHouse in paperback (240 pages, in Spanish).
The book starts from the idea that, beyond the product or service, the customer buys from the person offering it, and therefore combines Rosales's sales experience with Ojeda's leadership vision. Throughout its pages, the four secrets of eclectic leadership are explained, with tools to evolve as a seller and as a leader capable of driving others.
The book's ISBN is 9789807868617; the Spanish edition, from 2020, falls within the Business and Economics category.
Aimed at sales professionals, middle managers, and executives seeking to integrate leadership and commercial techniques into their daily work.
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