by Alfred Bierach · Econ · tapa blanda · ISBN 9783612202178
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«Persönliches Image – Schlüssel zum Erfolg» is Alfred Bierach's practical guide to personal image, published by Econ in paperback (192 pages, in German).
The book approaches personal image as a tool for professional development and offers guidelines for improving it. Its focus combines reflection on one's own presence with practical advice on behavior and communication, aimed at conveying confidence and credibility. The goal is for the reader to learn to project a more favorable impression and use it as a key to success.
Originally published in 1986, the book is part of Econ's Ratgeber collection.
For readers who want to strengthen their professional and personal projection through a more polished and confident image.
