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Planning and Managing Public Relations Campaigns
by Anne Gregory · Kogan Page · tapa blanda · 224 pages
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Pages: 224 pagesAuthor: Anne GregoryPublisher: Kogan PageFormat: tapa blandaLanguage: enRelease date: 3/12/2015ISBN: ISBN 9780749468736
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Synopsis of Planning and Managing Public Relations Campaigns
Este libro proporciona una guía completa para la planificación y gestión de campañas de relaciones públicas. Ofrece un plan de 12 puntos para asegurar el éxito de campañas de todos los tamaños, cubriendo áreas vitales como el rol de las relaciones públicas en las organizaciones, la importancia del contexto, la investigación y el análisis, el establecimiento de objetivos, la estrategia y las tácticas, los plazos y los recursos, la evaluación y la revisión. Esta cuarta edición, totalmente actualizada, presenta nuevos desarrollos en relaciones públicas, incluyendo las redes sociales, junto con nuevos casos de estudio.
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About the author
Anne Gregory
born:1953-09-17|; Gregory, Anne; غريغورى، آن، 1953-
Born in 195321 titles published
View full profileBest-selling books in Negocios y Economía
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