by Anne Gregory · Kogan Page · tapa blanda · ISBN 9780749468736
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«Planning and Managing Public Relations Campaigns» is Anne Gregory's public relations guide, published by Kogan Page in paperback, in English.
Practical manual on planning and managing public relations campaigns. It presents a twelve-step plan covering context, research, objectives, strategy, tactics, timelines, resources, evaluation, and review. The fourth edition includes updates on social media and new case studies.
Part of the PR in Practice series, published in collaboration with the Chartered Institute of Public Relations (CIPR); 224 pages.
Aimed at public relations students and professionals seeking a practical, up-to-date guide.
