by Lyn Smith, Pamela Mounter · Kogan Page · tapa blanda · ISBN 9780749452650
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«Effective Internal Communication» is the second edition of the internal communication handbook by Lyn Smith and Pamela Mounter, published by Kogan Page in paperback (288 pages, in English).
A reference work that explains how to plan and manage internal communication in companies and organizations of different sizes and sectors. With a practical approach and real examples, it covers results measurement, the legal framework, the impact of technology, change management and the role of middle managers, as well as communication in crisis situations.
Published in 2008 by Kogan Page as part of the PR in Practice series. It is the second edition, expanded with chapters on crisis communication and middle management leadership.
Aimed at public relations, corporate communication and team management professionals who want to improve communication with their employees.
