by Denise Deegan · Kogan Page · tapa blanda · ISBN 9780749434359
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«Managing Activism» is Denise Deegan's practical guide to activism and pressure groups, published by Kogan Page in paperback (160 pages, in English).
Analyses activism as a growing threat to businesses, governments, universities and institutions, explains the motivations and methods of activists and proposes defensive or collaborative strategies to protect reputation, sales and the working environment. Includes the endorsement of the Institute of Public Relations.
The work belongs to the PR in Practice series; its full title is «Managing Activism: A Guide to Dealing with Activists and Pressure Groups», and it was published in 2001.
Aimed at managers and public relations professionals in companies, public institutions, universities and non-profit organizations exposed to activism.
