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Politiques commerciales: Les clés de la performance
by Claude Matricon · Eyrolles · tapa blanda · 286 pages
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Pages: 286 pagesAuthor: Claude MatriconPublisher: EyrollesFormat: tapa blandaLanguage: fr-FRRelease date: 1/1/2005ISBN: ISBN 9782708133792
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Synopsis of Politiques commerciales: Les clés de la performance
Este libro, escrito por Claude Matricon, es una guía de marketing que ofrece un enfoque coherente y eficaz para diseñar e implementar una política comercial exitosa. Incluye cuestionarios al final de cada capítulo para resumir los puntos clave y fichas de herramientas para profundizar en ciertos conceptos. El libro guía tanto al analista como al tomador de decisiones a través de un proceso de tres pasos: definir los mercados, comprender los cinco elementos clave que los impulsan y desarrollar políticas comerciales basadas en cinco decisiones.
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