by Dan Thompson · For Dummies · tapa blanda · ISBN 9781118443491
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«Pop-Up Business For Dummies» is Dan Thompson's practical guide to temporary businesses, published by For Dummies in paperback (272 pages, in English).
Explains how to launch a temporary business: plan the premises (shop, studio, gallery or community center), choose a location, negotiate with the landlord, fit out the space on a tight budget, attract customers and manage day-to-day operations. Includes real cases, checklists and advice from pop-up experts.
First edition published in 2012. Dan Thompson is an artist, writer and founder of Empty Shops Network, a network dedicated to the creative use of vacant premises.
Suitable for entrepreneurs, artists, creators and small businesses that want to try a temporary business with low risk and without large investments.
