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Pride-Ferrell Marketing
3.9
Negocios y EconomíaISBN | 9780618578313
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Product details
Pages: 742 pages
Author: William M. Pride
Publisher: Houghton Mifflin College Div
ISBN: 9780618578313
Format: tapa blanda
Language: en
Release date: 1/2/2005
ISBN: 9780618578313
Synopsis of Pride-Ferrell Marketing
El libro 'Pride-Ferrell Marketing' de Pride y Ferrell ofrece una visión completa de los principios esenciales del marketing, combinando una presentación visualmente atractiva y fácil de leer. Esta edición incluye la cobertura más actual de estrategias y conceptos de marketing con ejemplos del mundo real, incluyendo material sobre redes sociales y marketing digital. Se abordan temas importantes como la responsabilidad social y ambiental, la sostenibilidad, la globalización, el espíritu empresarial y el marketing en tiempos de transición.
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