by Daniela Valente · Edizioni Sapienza · tapa blanda · ISBN 9786209066177
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This book, written by Daniela Valente, provides an in-depth analysis of the challenges faced by small and medium-sized enterprises (SMEs) in an increasingly competitive global environment. The work proposes an innovative framework for innovation management, focusing specifically on the design and development of new products as a key driver for sustainability and commercial success.
Through research based on multiple sources and current methodologies, the author suggests a shift in the strategic positioning of business projects. The text is an essential tool for professionals and academics interested in how innovation can translate into greater global competitiveness and economic profitability for SMEs in today's market.
